Drive PROPERTY ENQUIRIES with targeted emails

Expert email marketing for property professionals. GDPR-compliant campaigns that boost engagement and conversions.

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How the Service Works

Property Analysis & Target Audience

We begin by analysing the client's property, considering:

  • Property type (Industrial, Office, Land, etc.)
  • Size, layout, and key features
  • Facilities and transport links

Based on this, we identify the ideal target audience in collaboration with the client.

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Data COUNT

Using our extensive GDPR-compliant B2B database, we will run a data count using:

  • Geographic location
  • Industry sector
  • Company size
luxury mixed-use complex
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Quote

Based on the number of contacts that fit this criteria we will send you a quotation with a few options for you and your client to consider.

Campaign Creation

We design two email campaigns:

HTML Email Campaign

A visually engaging, image-based email highlighting:

  • Property features and key selling points
  • Images, floorplans, and location maps
  • Optional virtual tours, drone footage, or video content
    This email directs recipients to a dedicated, professionally designed landing page.

Text Email

A highly personalised plain-text email, written by expert copywriters to appear as if sent directly from the agent or developer, designed to:

  • Boost engagement through a personal tone
  • Drive direct replies & property viewings
  • Generate high-quality enquiries from serious occupiers
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Campaign Delivery

  • The HTML email is sent three times, typically 6 working days apart to drive brochure downloads and generate enquiries.
  • The text email can be used as a follow up to encourage direct replies and property viewings.
luxury mixed-use complex
[google image search] image of a corporate email interface (for a blockchain and cryptocurrency)

Leads

When the campaign is live the leads will be sent directly to your inbox in real time.

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Billing

We bill the client directly once the campaign has launched:

  • Invoice is issued when the first emails are sent
  • All costs are clearly outlined in your quote
  • No hidden fees or additional charges

Results Guarantee

For campaigns with 3,000 or more contacts (Industrial, Office, or Land sectors), we offer a results guarantee. If the campaign generates no enquiries, replies, or brochure downloads, we will:

  • Review and improve the campaign design
  • Reassess and refine the targeting
  • Resend the campaign on three additional dates at no extra cost

luxury mixed-use complex
What sets us apart

Lead generation, redefined for property

Precision audience targeting

We analyse your property and handpick the most relevant decision-makers, ensuring your campaign reaches the right people every time.

Fully GDPR-compliant data

Every campaign uses up-to-date, GDPR-compliant B2B data, protecting your business and ensuring full legal compliance.

Professional campaign design

Our experts create visually engaging emails that showcase your property’s strengths and drive real interest.

Tailored, personal messaging

Each campaign includes personalised plain-text emails, crafted to encourage direct replies and genuine engagement.

Dual-channel delivery

We combine image-rich and plain-text emails to maximise reach, response rates, and campaign effectiveness.

Results Guarantee

If you don’t receive enquiries or downloads, we’ll review, improve, and resend your campaign at no extra cost.

Transparent pricing

Example Data & quotes

Our pricing is completely transparent and tailored to your property’s ideal audience. Below are real-world examples showing how we build targeted campaigns — with clear costs based on the number of contacts.

Email vs Direct Mail: A Quick Comparison

Speed of Delivery & Response

Email

Instant delivery with rapid response potential. Campaigns can be created, launched, and measured within hours.

Direct Mail

Production, printing, and delivery typically take several days to weeks. Response times are noticeably slower.

Cost-Effectiveness

Email

Highly scalable with no print or postage costs. Ideal for both targeted and large-scale outreach.

Direct Mail

Costs can add up quickly—design, materials, and postage often range from £0.50 to £2.00+ per item, making large campaigns more expensive.


Tracking & Analytics

Email

Real-time performance tracking with detailed insights into opens, clicks, bounces, and conversions.

Direct Mail

Tracking is limited unless QR codes, personalised URLs, or dedicated phone numbers are used. Real-time data is generally unavailable.

Environmental Impact

Email

Minimal environmental footprint—fully digital.

Direct Mail

Requires paper, ink, and physical delivery, contributing to a higher environmental impact.


Personalisation & Targeting

Email

Easily tailored to individual recipients based on behaviour, preferences, and demographics.

Direct Mail

Limited personalisation options. Customisation is static and costly to execute at scale.

Your email marketing FAQs

Answers to common questions about our targeted, GDPR-compliant email campaigns for commercial property marketing.

How are mailing lists created?
What email campaigns do you provide?
How is campaign performance tracked?
Is your service GDPR-compliant?

Get in touch with our team

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    General enquiries

    Questions about our email campaigns, process, or compliance? Contact us for clear answers and expert guidance.

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    Campaign support

    Need help with a live campaign? Request technical support, performance updates, or results assistance here.

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    Partnerships

    Interested in collaborating on property marketing? Reach out to discuss partnership opportunities with our team.

Get in touch

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